Two thirds of Africans depend on agriculture for their livelihood, and the sector accounts for 30-40% of the continent’s GDP. Flowers, fruit and vegetables from Africa are increasingly present on the shelves of European supermarkets. Smallholder farmers have been able to service the demand for out-of-season produce from consumers in Europe. While predictions of an African ‘Green Revolution’ are overstated, agriculture remains one of Africa’s most important, but neglected, potential competitive advantages in the global economy.